On November 20, the Ukrainian Council of Shopping Centers held the debut ceremony of awarding the first marketing award in Ukraine, created specifically for shopping and entertainment centers – UCSC MRKTNG AWARDS 2025. The event took place at the HRAM conceptual bar and brought together leading representatives of the retail, development, marketing industry and business community.
The event included a panel discussion of jury members, a charity auction to raise funds to support the units of the 112th, 72nd, 59th brigades and the 5th separate battalion, as well as a ceremonial award ceremony for the winners in key categories of the shopping center's marketing activities.
Budhouse Group became one of the most successful participants in the award, receiving several high marks for the effectiveness and creativity of its shopping center campaigns. The company's president, Anatoliy Shkriblyak, noted that this year the marketing of the shopping center has become much more responsible and meaningful: "We work at a time when marketing is not about effects, but about real support for people. Frequent anxiety, stress, uncertainty - all this affects attendance and consumer behavior. Our teams were looking for solutions that help people feel protected, calmer, more confident. And the fact that it is such cases that won awards shows that we are moving in the right direction."
Budhouse Group Achievements at UCSC MRKTNG AWARDS 2025
Tactical Activation
NIKOLSKY GOLD shopping mall – “SHELTER” campaign, 41.23 points
Tactical Activation
LUBAVA SILVER shopping center – “HALLOWEEN 2024” campaign, 35.62 points
Best Social Media Campaign
NIKOLSKY SILVER shopping mall – “K-POP RANDOM DANCE” campaign, 37.85 points
Best Social Media Campaign
LUBAVA SILVER shopping mall – “SAVE MONEY” campaign, 35.23 points
Best Social Media Campaign
FABRIKA BRONZE shopping mall – “KHERSON DAY” campaign, 34.54 points
Best Social Media Campaign
FORUM LVIV BRONZE — campaign "Forum Lviv unites support for Ukraine with UNITED24", 33.54 points
As noted by Maksym Havryushyn, Chairman of the Ukrainian Council of Shopping Centers, the new award helps the market evaluate itself and move forward: “Shopping centers today operate in a difficult reality, and marketing must meet these challenges. We see that the most effective projects are those where there is sincerity and understanding of the context of the war. The creation of the UCSC MRKTNG AWARDS allows the market to see which solutions really work and which ones do not.”