Despite the changes in the age structure of visitors, the target audience of shopping centers remains stable, according to the Retail Well-being Index (RWBI), which was developed by the Ukrainian Council of Shopping Centers in cooperation with Budhouse Group.
The age of visitors to shopping centers has changed slightly, with an increase in the share of people under 24, while the number of visitors aged 30 to 50 has decreased.
Anatoliy Shkriblyak, who is a shareholder of the Budhouse Group development company, commented on this behavior of the shopping center visitors:
"It is interesting that despite the war, mall visitors find time to use social media. There is a significant increase in the number of users of YouTube, Telegram and Tik-Tok. The growth of registrations is especially noticeable in the latter social network, where the number of subscribers has doubled.
This trend is likely due to changes in the age structure of visitors to shopping centers. Now, about 30-40% of them have Tik-Tok accounts, which is significantly different from the period before the war, when this share was about 20%."
